Why no robots at Starbucks?

Given the increasing costs of labor here in the U.S. and the sometimes long lines at Starbucks, why hasn’t the company converted production to robots? A friend has used a Swiss-made Jura every day for four years and the machine has never failed. It grinds the beans automatically and then can make espresso, cappuccino, and most of the rest of the stuff that people wait for at Starbucks. Presumably a Starbucks outlet would need multiple robots and the machines would need to be beefier than these home/office versions, but Jura has proved that it can be done.

This article from 2013 talks about a retail-scale coffee robot, but, unlike the Jura, it seems to be conflated with the idea of using Nespresso-style capsules.

Related: The wise white people on the New York Times editorial board propose a $ 12/hour minimum wage nationwide (see Milton Friedman for an explanation for how this is an attack on black workers)

Philip Greenspun’s Weblog

Leave a Reply

Your email address will not be published. Required fields are marked *